And what the label has managed to accomplish in 2020 alone could be a case study for future labels. Getting behind artists like Lil Uzi Vert and Jack Harlow, Generation Now has already developed a proven track record for grooming global stars. It’s beyond R&B, hip-hop, rock music, country music. And it just moves beyond a certain genre. “It’s just one of those profound words in general that speaks to ongoing sets of kids, artists, and architects. It’s the generation of people: the now and the future, not the past,” Don Cannon explains. While each of the co-founders had experience breaking hip-hop artists, one of their first goals as Generation Now was to tap into the unique sound and energy of a new generation of stars. In 2015, Generation Now launched as a joint venture with Atlantic Records. We’ve been breaking new artists for a while now.” “This isn’t these guys' first rodeo or mine,” Lakeshow says. And Lakeshow has served as an executive manager for Mase, Uzi, and Beanie Sigel.
Over his career, Don Cannon has produced some of the biggest hits for 50 Cent, Lil Wayne, and Lil Uzi Vert, among many others. DJ Drama is known for his legendary Gangsta Grillz mixtape series, which included appearances from Lil Wayne, Gucci Mane, Fabolous, and more. People don’t give us credit for what we’ve accomplished.”Įach of the label’s co-founders have long histories in entertainment. “There’s so many things we don’t even get our flowers for. “We’ve been here,” co-founder DJ Drama tells Complex. And when it comes to influence on the current landscape of rap, the guys over at music label Generation Now-DJ Drama, Don Cannon, and Leighton “Lakeshow” Morrison-feel like it’s about time they get the credit they’re due. If this year has taught us anything, it’s how important it is to give flowers to the people who have shaped our culture while they’re still here.
0 kommentar(er)
